Having a hit record on his hands hasn't satiated Lil Jon and his East Side Boyz.
The salted veteran of the Dirty South, who's become a boisterous hip-hop icon with his crunk anthem "Get Low," is preparing to roll out a torrent of new music in
the next few weeks and months.
Since "Get Low," featuring the Ying Yang Twins, is actually the third single from Lil Jon's breakthrough album, Kings of Crunk, the rapper/producer says that in lieu of a new single, he's going to unveil three remixes of "Get Low."
" 'Get Low' is a phenomenon," Lil Jon said with all the quiet modesty of a hip-hop hitmaker. "It's possessing women's bodies and they just hear the song and they start shaking their asses. Whenever you hear the song, women, you're gonna start shaking your asses. You gotta stop, you gotta wiggle with it. You gotta point to the window, to the wall. That's what it's about now."
The three remixes for "Get Low" will each be released within two weeks of each other, beginning at the end of this month. The first pairs up Lil Jon and the Ying Yang Twins with Busta Rhymes and up-and-coming dancehall MC Elephant Man. The combined enthusiasm of all the participants could permanently cripple the average stereo.
The second remix, Lil Jon said, will be a special Latin-flavored jam for all the Latin people out there. "The merengue version," Jon explained. "[For] all my Cuban, Dominican, Puerto Rican, Venezuelan, Mexican peoples out there. It's very big."
The third remix will again tap into the dancehall vibe, but this time with the steely patois of Beenie Man, evened out by the St. Louis drawl of Nelly.
Looking past his own album, Lil Jon recently inked a deal with Warner Bros. for his own record label, Black Market Entertainment, or BME Records for short. Showing "crunk" business savvy by plugging into a synergistic corporate machine, Lil Jon will also develop film and television projects through the imprint.
The first releases will be new albums from East Side Boyz Trillville and Lil' Scrappy, due in early 2004. Preceding those LPs will be a compilation of singles from the two artists, including their respective current street hits, "Neva Eva" and "Head Bussa."
This report is from MTV News.
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