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TopLayer Specs
VH1.com
Lead Time
- Creative concepts must be submitted for discussion and review 7 days prior to production.
- Creative must be submitted for QA and approval 7 days prior to flight launch.
File Size
- 80k Max Initial Load (we recommend 39k)
3rd Parties may polite stream an additional 920k/961k.
Total: 1MB***
Frequency Cap
- ad will have a frequency cap of once per user session
General Considerations
- ad must have a clear "close" button
- sound should be user initiated
- ad should only appear on IE 5.0 and higher (until further notice)
- VH1.com prefers ads to not directly cover editorial, but the ad executes within dedicated ad spaces or over pictures.
- No window.onLoad functions
- No ads that include applets without full q/a time from MTVN
- ***Target these to only high-bandwidth users only
- Traffic will try to put all "polite stream" ads into the same tile category so our pages will never load a floating ad and an in page ad unit that both have polite streaming after initial load
- We can also put them on the test site to test out and send to Q/A before putting live
Traffic Contact
Jason Baird
phone: 212.846.4476
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