It’s Fashion Week here in New York City and supermodels like Naomi, Heidi and Kate are parading around in skimpy, sexy swimwear for all the top designers’ newest lines.
While we couldn’t score a front row seat to Michael Kors’ runway show and Heatherette claimed they didn’t have any more chairs left even though we said we’d stand, we managed to get the scoop on a new swimwear label that’s breaking all the fashion rules…
Introducing Wholesomewear: the modest line of skirted swimswuits, designed to "highlight the face and not the body." The swimsuits comes in three styles:
Culotte 
Skirted 
Slimming
All styles pair perfectly with a straw hat:
And the seperate undergarments come in several different designs :
Floral 
Sunset 
Night Song
For now the collection is focused on beachwear but the label may produce a line of PJ’s and communion dresses for next year’s Fashion Week.
Tune in tomorrow when we’re backstage getting all the latest gossip at the Kathy Ireland runway show.
