The Ads Dr. Pepper Doesn’t Want You to See



Cadbury Schweppes spent $5 million producing cool mashup commercials for Dr. Pepper. Then they decided not to use them. The ads were directed by Kinka Usher and uses music by Kiss, Will Smith, EMP, and Cyndi Lauper. The idea was to celebrate the fact that Dr. Pepper is a blend of 23 flavors. The commercials were supposed to appear during the Memorial Day "kickoff to soft-drink season." (I didn’t know there was a soft-drink season! Shows you what I know.) Anyway, the company decided that the commercials didn’t fit in with their new strategy. Apparently the new strategy is to throw away money. You can read about and see the ads here. (You have to register, but it’s free.)

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