If you would have been focred to make a list of "inevitable commercial pairings" in 2001, I’m curious how many of you would have written down The White Stripes and Coca Cola. I’m not sure I would have.
On the one hand it made sense. You had Jack and Meg, two musicians who dressed solely in red & white garb and sang songs about hotels named Yorba and falling in love with a girl. Cutesy Coke stuff.
But on the other hand, you had Jack and Meg, two kinda freaky people from Detroit who pretended to be brother and sister when they were actually divorced. That’s a little too kinky for a soft drink company, I think.
Anyway, since then time has passed, the Stripes threw some black into their wardrobe, and now we have a Jack White- penned Coca Cola advertisement that’s cooler than most of what you hear on the radio today. So check it out. It’s by far Coke’s most rocking-est jingle since "You got the right one baby." Oh wait, that was Pepsi. Hmm. Nevermind. [watch it here. link via The Modern Age]