You have to give credit to Rethink Breast Cancer for thinking outside the box. Or above the box, if you want to get technical.
In order to raise awareness and promote the launch of their Fashion Targets Breast Cancer campaign in Canada, they launched the website Check Out My Breasts, an interactive site where women can learn more about checking themselves for breast cancer. The smoking-hot spokesmodel offers tips and advice when you click on certain areas of her breasts– a titillating feature that resulted in me learning more about the subject than I ever thought I would. And I’m sure I’m not alone.
So nice work Rethink. And in all seriousness, everybody should check out this SFW (but only with an explanation that the topless lady on your screen is there for educational purposes) site and make a donation. It’s for a good cause.