The Assassination of Jesse James by the Coward Robert Ford has got it all: cowboys, a passionate relationship between two men, and super-duper star Brad Pitt (in stirrups no less). So it should be a hit, right? Wrong. Historically, movie titles with more than four words haven’t been successful because audiences can’t remember what it’s called and reviewers don’t want to write the whole damn thing out more than once. Check out this list of movies with long titles. You’ll find there really hasn’t been a blockbuster with a mega-title since Dr. Strangelove or how I learned to …(see I’ve already given up).
So from now on for the sake of everyone involved (but mostly me), can we just call The Assassination of Jesse James by the Coward Robert Ford, The New Brad Pitt Movie? Because really, that’s what it is.
Watch the trailer here.