The AMC channel understands that Brokeback Mountain was a huge success, but they just don’t understand why. Posters for their first ever original movie Broken Trail (airing June 25th) –plastered all over New York City– are identical to the posters for the groundbreaking gay cowboy film. Only they’ve replaced Heath and Jake’s profiles with those of Thomas Hayden Church and Robert Duvall. And based on the movie’s summary, they’ve also replaced hot gay sex with middle-aged heterosexual romance. But judging by the movie poster and the word ‘broke’, the two men have just as strong a connection–platonically speaking of course.