Conan Shills For Cheap Chinese Food

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Late Night With Conan O’Brien has been in San Francisco all week. (Giving us gems like this visit to ILM.) The trip is sponsored by Intel, so Conan’s got an Intel banner up on stage. As a joke, he also unfurls a far more massive banner for Sam Wo Chow Mein and Noodle restaurant. Then two nights ago, the show also went and made this mock commercial for the restaurant. Check it out below, it’s pretty funny. But I want to know what the deal is. Dear San Francisco readers, would you kindly use the comments section to explain to me (and any other Late Night fans out there who have been wondering) what the deal is with Sam Wo? The place looks like a complete hole. Is it a local icon (Conan mentions something about it being around for 100 years) or did O’Brien just pick a random dive to get behind? How’s the food? And has the place been totally jammed since he started plugging it?

Thank you for your help in this matter. And they say blogs don’t do reporting…