Yesterday, Dr. Pepper announced that they would give everyone in America (besides defectors Slash and Buckethead) a free can of their deliciously undefinable soft drink if Axl Rose finally releases the long-not-really-anticipated Chinese Democracy album this year. The company’s completely out-of-nowhere press release even included humorous, “are they being sarcastic?” phrases like:
“We know once it’s released, people will refer to it as ‘Dr Pepper for the ears’ because it will be such a refreshing blend of rich, bold sounds – an instant classic.”
Today, I was expecting to read a follow-up headline somewhere along the lines of “Axl Rose Shoves Dr. Pepper Executive At Random Benefit He Had No Business Being At,” but instead, Axl, who’s looking more like a fat Alexi Lalas every day, responded with this official statement from his presumably always-updated website:
We are surprised and very happy to have the support of Dr Pepper with our album “Chinese Democracy,” as for us, this came totally out of the blue. If there is any involvement with this promotion by our record company or others, we are unaware of such at this time. And as some of Buckethead’s performances are on our album, I’ll share my Dr Pepper with him.
This is shaping up as one of the most amusing “wait, what?” stories of ’08 so far, if not for the complete lack of association between a second-tier soft drink and an album that’s been in a constant state of incompleteness for fifteen-plus years, then for Axl Rose’s sudden congenial professionalism.
Next week, John Lydon thanks RC Cola for their support of the long-awaited Sex Pistols follow-up album, while Sierra Mist attempts to coax Jeff Mangum out of estrangement.