Gossip Girl contains more sex, drinking and rehab than most high schoolers normally experience, which has been a cause for concern among parents and critics alike. The CW network decided to turn some of its harshest criticism into a cheeky, dark ad campaign that at first seems like a parody, until you realize all the quotes used in it are real. Skanky scenes of Serena or Blair are tagged with lines like “Mind-blowingly inappropriate! – Parents Television Council.”
But the show’s creator Josh Schwartz isn’t a fan of the ads. Though he’s responsible for the show’s content, he tells New York magazine: “The network came up with that, and I just stand back. I don’t want anything to do with it … It’s like, ‘What am I doing?’ It’s bad. It feels bad. It’s wrong. When you drive by a poster for your show and it says, ‘Every parent’s nightmare,’ you have mixed feelings.”
To be honest, we think every parent’s nightmare would have been The O.C. – if your kid was Mischa Barton, an alcoholic sometimes-lesbian whose mom screwed your high school boyfriend, and then you were killed in a fiery car wreck – that seems more nightmarish.