David Beckham uses his hotness to promote Armani underwear in this new ad which was unveiled on Thursday in London.
Thousands of fans gathered to see the soccer star in his undies on a billboard which covers the entire facade of Selfridges department store.
“David has a great sense of style and is an inspiring role model-that is what makes him the perfect partner for Armani underwear,” Giorgio Armani said about his model.
So hot! Lucky Posh! [Photo: Emporio Armani]