$800k, to be precise. Cheryl Cole has joined the roster of A-listers around the globe to sign up to a big deal with L’Oreal Paris. The “X-Factor” judge and all-round British style icon is going to lend her (extended) glossy tresses to promote Elvive hair products in the UK. “I have always loved the brand and have always wanted to say the iconic phrase: ‘Because you’re worth it,’ so to be given that opportunity is absolutely amazing,” she gushed.
This seems to be just the first step in Cheryl’s carefully stage-managed global domination, tying in with the return of the reality TV show on which she stars. Her solo music is due out in October – ready yourself, world! [Photo: FilmMagic]