You remember Tiger Woods, right? He’s that stuffy, boring ol’ golfer and family man who’s won a bunch of tournaments and stays out of the public eye. At least, that’s how his PR team wants you to remember him. We’re three days into their meticulously rolled out rehabilitation of their client’s image, and no detail is too small for this pack. In the end, they’re hoping to erase from your brain that one thing we haven’t quite forgotten – that Tiger had dirty, drity sex with a short-bus full of skanky women.
Remember that picture of Le Tigre going out for a casual, spontaneous jog this week? Yep, it was staged. And we’re guessing his golf practice yesterday outside of his home was yet another photo op intended to remind us of what the guy is really good at – besides using his man club to put in pretty (and not-so-pretty) ladies’ greens.
Today’s 11am press release is equally as controlled. He’ll only be speaking to a small group of friends, colleagues, and selected journalists, and will not answer any questions. Tiger knows he can’t make the problem go away, but he’s obviously trying to control it as much as he can. We have an easier solution for those looking to repair their public image: don’t do something stupid in the first place.
Tiger heads back to another week of rehab after his “statement.” [Photos: GettyImages]