Peaches Geldof Dropped By Ultimo Underwear After Nudes Leak


Peaches Geldof

That’s what you get for not wearing your brand! Following the release of nude photos of Peaches Geldof by an alleged hook-up/heroin partner, Ultimo has dropped the British socialite as their “face and body,” rushing to remove her from their website and store displays, some set up just a few weeks ago. Said a spokesperson, “Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.”

Though this bit of irony (has Peaches ever been a positive role model?) must be humiliating for the 20-year-old model, boyfriend Eli Roth is apparently unfazed by the allegations; the Inglorious Basterds star—trademark bat in hand—was spotted with Geldof at a gas station Saturday.

[Photo: Splash News Online]

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