Peaches Geldof Dropped By Ultimo Underwear After Nudes Leak

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Peaches Geldof

That’s what you get for not wearing your brand! Following the release of nude photos of Peaches Geldof by an alleged hook-up/heroin partner, Ultimo has dropped the British socialite as their “face and body,” rushing to remove her from their website and store displays, some set up just a few weeks ago. Said a spokesperson, “Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.”

Though this bit of irony (has Peaches ever been a positive role model?) must be humiliating for the 20-year-old model, boyfriend Eli Roth is apparently unfazed by the allegations; the Inglorious Basterds star—trademark bat in hand—was spotted with Geldof at a gas station Saturday.

[Photo: Splash News Online]

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