Nike really wants us to forgive Tiger Woods (and obviously, so does Tiger) and they’re making the empathy push with this new 30 second ad. In it, Tiger gives the camera creepy eyes as a recording plays of his deceased father questioning his son’s decisions. It’s…weird, and it reeks of major manipulation on behalf of Tiger and the people for whom he makes money (and of course, vice versa).
It’s gonna take a lot more than a black and white commercial and Tiger’s “forgive me” eyes to make us like the dude again. Honestly, the more he tries to push ahead and get his career back on track, the more horrified we are by his actions. Just yesterday, Tiger’s neighbor claimed that she had sex with the star as well, bringing his affair tally up to 17 (a rough estimate). So by our count, he needs to make 16 more apologetic commercials, plus a short film making amends with his wife.