Sunglass Hut has gone through some serious rebranding of late. The chain is no longer just a hole in the wall, hidden next to the Panda Express at your local mall, they apparently want to project a new image now, starting with a new flagship store on Fifth Avenue in New York and a lot of celebrity fans – and indie celebs at that. Cool, Brooklyn-dwellers like Emily Mortimer and Alessandro Nivola were in attendance at the shop’s grand opening, as were Fabrizio Moretti, drummer for The Strokes, Rachel Bilson, and Juno actress Olivia Thirlby. Weird, right? Maybe they struck a deal where everyone gets free shades to help throw off the paparazzi.
[Photos: Getty Images]