The New Starbucks Logo: We Know That You Know That We’re Starbucks

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So we’re taking away our name on the cup!

That’s cool. It’s not a Pepsi or Gap disaster. Though, I fail to see the point. Were the Starbucks execs sitting around and said, “We have too much money. Let’s pay a branding firm an exorbitant amount to slightly tweak our image and maybe try and make us less recognizable. If such a thing is possible!!!” (Hearty laughter for ten minutes, wiping happy tears away with hundred dollar bills)

Via HuffPo

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