Looks like Snooki‘s book is only the tip of her merchandising iceberg. She is milking her 15 minutes of fame for all it’s worth, which is exactly why she has agreed to a licensing deal where her name and style will be applied to all sorts of new products. To start, Snooki has struck a deal with Happy Feet, the slipper company whose products she regularly wears on Jersey Shore so that you too can wear a little bit of pouf of your piggies. She has also designed a pendant necklace on DiamondShark.com just in time for Valentine’s Day which, coincidentally won’t be the first time Snooki and VD have gone together.
Stephen Goodman of SRG Ventures, the company responsible for the licensing, told the New York Post that the kinds of products Snooki lends her name to include “blingy” jewelry and sunglasses, denim, sportswear, lingerie, handbags, personal care, beauty products, fragrances, swimwear, bedding and home goods. Smell like Snooki! Lie on fitted jersey-cotton sheets like Snooki! Apply under-eye concealer like Snooki! And then, in 2013, try selling it all on eBay in the inevitable “Snooki collectibles” section once everyone realizes what they’ve done.
[Photo: Getty Images]