Late last year, Rumer Willis was announced as the face for Badgley Mischka‘s Spring 2011 campaign. We don’t have anything against Rumer, but seriously? The fashion label’s worn by everyone from Taylor Swift to Helen Mirren and pretty much every age and caliber in between. And they picked Rumer? Mark Badgley and James Mischka gave their reasons in a statement, explaining, “We adore Rumer. She is glamorous, youthful and fun. Rumer captures the spirit of our spring collections, especially our newly launched Mark+James collection.” If you say so. We still don’t quite get it.
And now Rumer’s campaign photos are out. Let’s just say we love the label. The model… well? Check out the gallery below for the advertisements and let us know what you think. [Photos: Splash News Online]