The lovely Emma Watson has been named as the new face of Lancome. And we think that’s an absolutely brilliant move because face it, anything that girl touches turns to gold. The French beauty giants have been represented in the past by actresses like Julia Roberts, Uma Thurman and Juliette Binoche. But with Miss Hermione Granger on board, a whole new demographic could open up. Which includes us, because we always associated Lancome with our Moms.
Emma may be young, but she’s already got modeling and designing experience under her belt. She starred in some memorable Burberry campaigns and has an eco-friendly clothing line for People Tree. It’s enough to make anyone feel like a chronic underachiever. What were we doing at the age of 20? Yeah… nothing. Emma’s going to be photographed by legendary lensman Mario Testino and will appear in a slew of television and print advertisements. She commented, “It’s so exciting, I can’t wait to start shooting. Although I don’t wear much make-up, I’m a big fan of Lancome products, especially their mascara.” Oh come on…she has to say that because she’s representing them now. It’s her job to shill them! Not that Emma needs any make-up. Oh to be a successful, rich, gorgeous 20 year old.
[Photo: Getty Images]