Oh man, this is like Gwyneth Paltrow‘s GOOP all over again. Is Jay-Z going to have to go on Glee to show that he is of the people too? Ryan Murphy better get his “99 problems/99 Luft Balloons” mash-up ready, because Jay-Z’s lifestyle website Life + Times launched today, and it seems strictly for the $2 million Bugatti luxury car set. The site, managed by Hova’s team of writers and trend spotters, features pieces on modern Brazilian photographers, a profile of Belgian couture hat designer, and, of course, a $1,588 men’s shaving kit with a silvertip badger brush. We wish this was a parody of how the wealthy enjoy their money, but deliciously it is not.
The only thing Jay-Z blogged himself so far is a lovely picture of cloud, which probably isn’t enough to distract people from the insane decadency filling every other page. So since Gwyneth’s career eventually branched out from GOOP to a recording contract, is Jay-Z going to have to do the reverse and appear in a Shakespeare In Love remake? Please say yes, World.
[Photo: Getty Images]