Today’s Yikes! Award goes to Glamour Magazine, for whose most recent issue they slapped Olivia Wilde on the cover. NBD, right? Well, here’s where the Yikes! comes in: it’s an issue about “secrets,” which is, like…okay, Glamour. You’re kind of freaking us out right now.
But then they go ahead and make a creepy video in which a 2-D Olivia Wilde comes to life, but is somehow stuck in her “sexy pirate” pose, albeit with the opportunity to — what else? — sexily “shush” you because that’s a big ol’ sexy thaaang that girls do, isn’t it? Isn’t that how you lure in readers? To magazines? For women? In 2011?
On three: one, two, three, YIKES!
[via The Hairpin]
– Eliot Glazer