After days of build up/stifled squeals, J.K. Rowling announced Pottermore today, though she doesn’t do much to clarify exactly what that means. Instead of a gaming site as a Pottermore leaked memo suggested, or the launch of an eighth book like our shrieks begged of her, the site will be a “a unique online reading experience” built around the series. While most Muggles don’t yet have access to the site, Wired has some Pottermore photos that look extremely promising. Perhaps most importantly for fans, Pottermore offers the first chance to buy Harry Potter e-books (currently unavailable), as well as, per Rowling’s description, “additional information I’ve been hoarding for years about the world of Harry Potter,” including, we hope, a complete dating history of Albus Dumbledore.
While fans can submit their email now and return July 31 to potentially get early access to the site, Pottermore doesn’t officially launch until this October, in part because it seems like Jo and the gang are still figuring out what the site will actually be. “Pottermore will be built, in part, by you,” Rowling explains in her launch video. “Pottermore will be a place where fans of any age can share, participate in, and rediscover the stories.” Based on the feedback they’ll get, we can probably predict the final product will be just be a massive archive of Snape ships. Give the people what they want!