The Olsen Twins Sell $35,000 Backpack For Fashion Label The Row

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The Olsen twins have always been profoundly interested in fashion (though sometimes it is extremely hard to tell), so it only makes sense they would want the rest of us to be as deeply invested as well. So deeply invested, in fact, that we would consider taking a homeowner’s loan to afford their new black leather croc backpack, available through their line The Row. How much does it cost to own such a life-changing bag? Somewhere between $35,000 and $39,000, depending on where it’s for sale. Did we mention that it has a drawstring? Did we mention that it’s ONE SINGLE BACKPACK?

New York’s Barney’s will be carrying the bags, and as their fashion director Amanda Brooks told Fashionista.com about the Olsens’ backpack, ‘I think if you were every going to spend $39,000 on a bag, that’s the bag you should buy because I think you’d wear it for a really long time. There’s enough design to make it interesting and beautiful but they truly are classic bags–and I think you also might be the only one who has it.” Apparently two of the bags have been pre-ordered, which means they won’t even be unique, you crazy rich socialites! If the Olsens made these bags as a hilarious prank, then bravo. If not…then these two are certifiable marketing geniuses.

[Photo: Getty Images]

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