These two facts might just be completely unrelated. But the timing does make us think twice. Y’all know that Abercrombie issued a statement directed towards The Situation which asked him to stop wearing their clothes because they felt that it would be detrimental to their image. They even said they’d throw in some cash if he agreed. Their release said,Ã‚Â ”We believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”
In a case of super timing, Abercrombie’s sales fell sharply a day after they made their statement. A whole 9% we might add. Was this a case of the Sitch’s loyal followers balking at their diss? Or just a coincidence? It’s a little ironic that their stock dip happened right after they made the statement. Score one: Jersey Shore!