Lady Gaga’s lawsuit against Chicago company Excite Worldwide, filed this week in New York, claims that by naming their jewelry and cosmetics “Lady Gaga by Design,” rational human beings might assume the company has anything to do with Lady Gaga. Which they do not. Which is why Mother Monster filed for control of her stage name. We guess the bigger question is, would you ever buy Excite’s line ofÃ‚Â “candles, key chains, bags, towels, lanyards, tattoos, wigs and ornaments” just because you thought they were Lady Gaga-approved? Okay, us too! What we look like, buying off-brand lanyards?
In addition to causing confusion, Gaga is claiming the company’s “frivolous applications” to trademark her moniker are preventing the singer from marketing things through her company Ate My Heart Inc. We just hope Gags figures this out soon; we got this month’s wig allowance on hand and it is just burning a hole in our pocket.