Heinz Ketchup, in keeping with their initiative of “one new thing every five years that makes you say ‘oh cool, there’s that now,’” is introducing a new “fancier” ketchup called Heinz Ketchup With Balsamic (“Clever naaameee…” – Muldoon from Jurassic Park right before that raptor kills him):
Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for the traditional white vinegar, will first be available on Nov. 14 — but not in stores. Rather, consumers will be able to buy the ketchup only through the brand’s Facebook page until the product begins to appear in supermarkets in late December.
Facebook visitors will be encouraged to “experience the richer, more sophisticated side of America’s Favorite Ketchup.” In photographs, the new condiment will be paired with a more genteel class of food, such as “Haute Dog,” “Hamburgeur” and “French Frites.”
Putting aside the tongue-in-cheek marketing campaign and the attempted social media buzz and the ‘limited availability’ strategy, I just enjoy ketchup and I enjoy balsamic vinegar and if this thing were in front of me I’d put it on stuff. Who wouldn’t? Good job not being satisfied by the status quo, maverick Heinz product team!
Besides, it’s about time fancy ketchup had its day in the sun now that those two dudes from that Grey Poupon commercial are assuredly dead of their own hubris. WHO’S HUNGRY?
