There are local commercials, and then there are local commercials that use a rampaging tiger as as transition between rockin’, often repeated photos. This commercial for New York auto (and tiger) attorneys Segal & Lax is one of the many in the latter category.
Needless to say, I will be calling 1-800-SMART-LAW instantly. Not because I need any legal representation, but just so I can meet these dudes and hang out, maybe talk about excellent editing transitions and ask if they have any live dates coming up. If it’s just them showing this commercial for 3 hours like some Springsteen concert with tigers instead of music (but with the music from this ad which is great music), I’m in:
And when I say “Best Local Commercial,” I mean in the “Law” category — Ojai Taxidermy still stands alone.
(Thanks Matt Little, who forewent internet formalities and texted me this morning to alert me of this emergency)














