Kanye West Is Your New Boss, Everyone


At some points in our lives, we will all work for a megalomaniacal genius boss. It’s not an easy, but it can be rewarding. And if you have to work for a guy who thinks he can change the world, why not work for Kanye West? Of the many things we learned from his latest all-night Twitter rant, the most important one seems to be that we’re all invited to apply for jobs at his new company, DONDA (named after his late mother). This is no mere fashion line, people. He wants to “pick up where Steve Jobs left off”:

“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,” he wrote last night. “I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts… app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist … doctors, scientist,teachers…

“DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford,” he continued. “We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”

The fact that he included an email address, contactDONDA@gmail.com, makes it seem like he’s serious. I would not like to apply for the job of sorting through those emails, btw.

Yeezy even gives a couple of concrete examples of what DONDA will do, including a “new 7 screen experience” (pictured below) called “2016 OLYMPIC’s.” And he wants them to “design the MTV awards.”

A few other awesome things we learned from his tweets:

  • Kanye is pretty funny when he makes fun of himself: “I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!”
  • He had no financial backing for his fashion line and put on his runway show with his own money. “I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years,” he claims. “I invest every dime back into creativity… hiring amazing creatives paying for flights, offices … etc.”
  • After what he calls the “MTV moment,” he lived in Japan for a month and then Rome for four months while he interned for Fendi “under cover.” But wait, we knew that already, didn’t we?
  • He is fully aware of his grammatical errors: “My mom was an English teacher so I know she sends an SMDH from heaven : )”
  • He wants to start a school with Spike Jonze, that would limit math education to “addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!!” Unless you were a math major.
  • His mom used to take him fur shopping.
  • He started designing shoes in fourth grade. “I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade.”
  • OK, we’re off to draft our cover letter now. (Just KIDDING, bosses!)

    [Photos: Getty Images, Twitter]

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