Rachel Weisz’s L’Oreal Ad Banned In Britain For Being “Misleadingly Exaggerated”


Take a look at this photograph of Rachel Weisz for L’Oreal┬áRevitalift. It isn’t risque at all, is it? But it still has been banned in the U.K. by the Advertising Standards Authority. Showing that advertising standards are getting a lot stricter, the ASA states its reason for the ban thusly: “[T]he image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad therefore misleadingly exaggerated the performance of the product.”

Is this much ado about nothing or were they right to pull it down? They also banned Dakota Fanning‘s Marc Jacobs “Oh Lola” perfume ad for being inappropriate. On a side note: If you stare at the photograph for too long, Rachel looks like a mixture of Helena Christensen and J.Lo.

[Photo via Sky News]

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