In a segment taped for today’s Ellen DeGeneres Show, Ellen killed two homophobic birds with one funny speech: She celebrated the Ninth U.S. Circuit Court of Appeals’ decision to overturn the gay-marriage banning Prop 8, and at the same time thanked JCPenney for keeping her on as their spokesperson, despite a protest by a group called One Million Moms.
“[N]ormally, I try not to pay attention to my haters, but this time I’d like to talk about it, because my haters are my motivators,” she told the audience, joking that she’s happy about keeping her JCPenney job, because she’ll get great discounts on T-shirts and socks.
DeGeneres went on to poke fun at the One Millions Moms for actually only having 40,000 members on their site. “So they’re rounding up to the nearest million and I get that,” she quipped. And to their statement that the department store is “jumping on the gay bandwagon,” she shot back, “First of all, being gay or pro-gay isn’t a bandwagon. You don’t get a free ride anywhere, there’s no music, and occasionally we’ll sing ‘We Are Family,’ but that’s about it.”
But getting serious, she took issue with such groups’ claims that they are the keepers of “traditional values.”
“Here are the values that I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you want to be treated and helping those in need. To me, those are traditional values. That’s what I stand for.”
Ellen is just part of Penney’s new rebranding strategy, which involves a new logo, scrapping sales for “everyday” low prices and reorganizing the store into brand shops instead of traditional departments.
[Photo: Getty Images]