Everything about this ad is amusing and well-done, but I can’t help but feel the overwhelming sense that every aspect is so preplanned and intricately streamlined for maximum ‘viralness,’ it’s barely even a thing anymore. It’s basically a copy-of-a-copy of the Old Spice ads (which were already ripped off by Dairy Queen) mixed with the Ojai Taxidermy ‘self-aware badness’ into this 90 second marketing blob that perfectly hits every note of what a viral thing should be.
I give it two years before every commercial is this:
Certainly doesn’t look exactly like any Old Spice commercials I’ve ever seen! What do you think, Barenaked Ladies?