Mad Men’s New Look: Your Grandma’s Closet


Remember when we all wanted to dress like Joan, Don and Betty? Some of us raided vintage shops, others waited for Banana Republic’s Mad Men line, and the even less daring settled for making cartoon avatars for Facebook. Well, now that we’ve seen some preview pics from Sunday’s season premiere, we are a little bit scared of the influence the show might continue to have.

Season Five kicks off in 1966, the year before the summer of love. But as Bloomberg News points out, the bright sherbert colors and pop-art influence of the era are already evident and a stark contrast to the subtler, martini-bar tones of the early ’60s. And no where is this more obvious than in the above photo of Ken Cosgrove (Aaron Staton), Pete Campbell (Vincent Kartheiser) and Trudy Campbell (Alison Brie). I definitely found several variations of Pete’s jacket among my husband’s grandfather’s things years ago. And I have no doubt I’ve seen pictures of my grandmother wearing something like that orange dress on the lady in the background (is that Ken’s wife? Too many months have gone by for me to remember the other spouses). I’m sure your mom tried out a floral pattern like Trudy’s at some point. Oh, yeah. This is no longer the boucle wool and silk scarf era. They’re all about polyester and nylon here. (Thankfully, previews have shown Joan still sporting her signature figure-hugging dresses.)

Maybe looking like your grandparents and parents on a golf outing isn’t a deterrent enough. So we have one more reason: If you were around for the last time hippie-chic came into fashion in the mid-’90s, you will remember that those fabrics can lead to some rather unpleasant body odor. Don’t let it happen to you, folks. Let’s start dressing like the Game of Thrones cast instead!

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[Photo: AMC]

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