Most brands like Marc Jacobs or Lancome hire gorgeous actresses (Dakota Fanning and Emma Watson, respectively) to be the faces of their perfume in order to sell a specific image. “Look at the kind of woman you could be if you wear our fragrance!,” their ads seem to say. “You can wear a pixie cut and baby doll dresses and not look like some sort of massive, sweet-smelling toddler!” Chanel, on the other hand, decided to skip right over the whole “woman’s perfume” issue entirely and instead hot-wired their new Chanel No. 5 campaign directly to the Brad Pitt-loving part of your brain. Does the fact Brad would never actually wear Chanel No. 5 himself affect whether or not you’d buy their fragrance? Let’s see…does looking at his super-hot face right now make you want to smash open your piggy bank and sprint all the way to Neiman Marcus? Yup, we think we just answered our own question.
“Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for CHANEL No. 5,” the label declared in a release today. Pitt’s deal with Chanel apparently marks both the first time a man has been a face of the fragrance and Brad’s first job as a beauty spokesmodel. Oh man, if this ploy works, Pitt is slowly going to become the spokesperson for every product for women. You had better start looking for a new job now, Jamie Lee Curtis. That cushy Activia gig is about to be snatched right out from under you!