Kristen Stewart Is The Face Of Balenciaga’s New Fragrance “Florabotanica”


Kristen Stewart Face Of Balenciaga Fragrance

Ashley Greene‘s DKNY campaign doesn’t make her the only Twilight cast member to have a major endorsement under her belt. Kristen Stewart may just have one-upped her in the brand stakes — fans of DKNY though we are. La Stewart has been officially revealed as the face of the new Balenciaga fragrance, Florabotanica, due to be out in September. We first heard about this back in January, but this is the first time we’re getting any concrete details. Kristen’s relationship with Balenciaga, and with its head designer, the fabulous Nicholas Ghesquière, has been solid over the years. She’s worn his designs numerous times on red carpets all across the globe. That’s them posing together in the photograph on the left. “On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that, ” explains the actress to WWD, adding, “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière], and I’m a terrible liar.”

Of the fragrance itself, Kristen says, “There is something natural about it. It’s very alive. I think that as a young person wearing it— considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ” Ghesquiere has also chimed in with his thoughts on the perfume, and praises Kristen at the same time with, “It’s more narrative, kind of a fantasy. So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.” Of course she is! We can’t wait to see the new campaign, which has been shot by Steven Meisel.

[Photos: WWD/ Getty Images]

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