Is Fifty Shades Of Grey Helping The Australian Women’s Swim Team?

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australia olympic swim team

“You know that best-selling book everyone loves? I haven’t read it,” says a female cyclist in Citibank’s “Dedication” ad airing during the Olympics. Except, wrong. According to Australia’s Herald Sun (via the Daily Mail), the Aussie ladies’ swim team has been making time in their schedule for that book everyone loves, Fifty Shades of Grey.

“Most of the swimming girls are reading Fifty Shades of Grey. We’re all talking about it,” said Alicia Coutts, who so far has a gold for the 4x100m freestyle relay, silvers for the 4×200 freestyle relay and the 200m IM, and a bronze for the 100m butterfly. She said her manager recommended the E.J. James book to her, and now she and her teammates use it to relax.

Fellow Aussie swimmer Stephanie Rice has also advertised her love of the book — but it doesn’t seem to have been a good luck charm for her, as the Beijing three-time gold-medalist has placed fourth and sixth in her two finals so far.

This is all pretty interesting to me — as I’m pretty sure reading Fifty Shades made me slow down when I was reading it, first, because I was sucked into the Ana-Christian drama and didn’t want to do anything else, and then because the third book, Fifty Shades Freed, dragged on FOREVER. I think I’d rather go with the U.S. team pop-culture obsession:

[Photo: Getty Images]

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