You’d be forgiven for thinking that part 2 of Brad Pitt’s Chanel No. 5 ad is directed by Terrence Malick. The meaningful voiceover — “It’s not a journey. Every journey ends, but we go on … The world turns, and we turn with it. Plans disappear, dreams take over” — is the same as in the first version of the ad, but now it’s paired with beautiful images of women looking out over a city at night, walking on water in front of a mountain range at sunset, walking through a stark office building and riding an elevator. And then there’s that zoomed-out image of the Earth from space — except it looks like a lava-covered newborn planet that would fit perfectly into one of those beautiful-but-inscrutable scenes from The Tree of Life.
Except this isn’t a Malick movie at all but the work of Joe Wright, who’s known for his much more character-driven movies like Pride and Prejudice, Atonement and the upcoming Anna Karenina.
As spacey and weird as this ad it, we kind of prefer it to version 1. Even though that means less Brad Pitt time. It’s less creepy Brad Pitt time. Though someone still needs to explain how it’s a good thing if a perfume makes you both ever present and “inevitable.” That sounds like you’re maybe using too much.
[Photo: Chanel via Youtube]