Romeo Beckham is clearly following in his very fashionable father and mother’s footsteps. It’s kind of par for the course when you have a parental unit comprising David and Victoria Beckham. And it goes without saying that is first modeling assignment — at the age of 10, FYI — would be a very prestigious one. Romeo’s the star of the new Burberry Spring 2013 advertisement which you can see above. And the kid’s got major swag. He looks great in the brand’s signature trench coat and we even give him props for popping its collar. Something we would have not done for any other human being. So, while he looks adorable, we’re going to have to admit that the campaign and the brand’s logic perplexes us. First up, we don’t get what they’re trying to portray here apart from Romeo looking adorable. Are the two adults on the side supposed to be mannequins? Are they metaphors for the traditional modes of modeling? Or is that too deep?
Secondly, and more importantly, this whole deal is a bit hypocritical, innit. Six years ago, Burberry’s head designer, Christopher Bailey was rumored to have been given a slap on the wrist for hanging with Victoria Beckham. Because, in another very past age, Victoria was considered to be the Queen of the WAGS and was viewed as too “chav” to be wearing the brand. This sort of news will never be explicitly confirmed because who will own up to something like that? But you know it was snooty enough to be true. But now that Vicky B’s transformation is complete and she’s become a High Priestess of Fashion, it’s all forgotten — by both the brand the parents. Tsk tsk.