These two facts might just be completely unrelated. But the timing does make us think twice. Y’all know that Abercrombie issued a statement directed towards The Situation which asked him to stop wearing their clothes because they felt that it would be detrimental to their image. They even said they’d throw in some cash if he agreed. Their release said,Ã‚Â ”We believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”
In a case of super timing, Abercrombie’s sales fell sharply a day after they made their statement. A whole 9% we might add. Was this a case of the Sitch’s loyal followers balking at their diss? Or just a coincidence? It’s a little ironic that their stock dip happened right after they made the statement. Score one: Jersey Shore!
Mike “The Situation” Sorrentino isn’t known so much for wearing clothes as he is for yanking them off in public settings to reveal his abs. Consider the fact that he occasionally has star shapes buzzed into his hair, and it’s no surprise that clothing companies aren’t lining up to make him the latest style icon. But Abercrombie and Fitch have gone one step further: they have offered to pay the Jersey Shore star to NOT wear their clothes! The preppie brand has offered The Sitch a “substantial financial payout,” to not be seen in public donning their duds. That’s harsh, guys!
Last year the clothing brand was all about reality star, even selling a with the phrase “The Fitchuation” emblazoned across it. But now it looks like relations between the pairing have soured. Abercrombie issued a statement yesterday saying, “We believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.” This is kinda true, we do get somewhat distressed by the sight of The Situation. But still! They continued by saying that they were “deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.” And thus, the brand of clothes favored by the cool kids in high school are excluding peeps once again. Way to keep up the image, guys. Don’t take the deal, Mike!
[Photo: Getty Images]