Excuse us while we fan ourselves for a moment. News broke sometime ago that Alexander Skarsgard was going to be the face of Calvin Klein‘s new men’s fragrance, Encounter. Between this and the fact that Brad Pitt had signed on as the new Chanel no. 5 face, we’ve been quite besides ourselves. Considering the Skarsgard endorsement seemed to be quite recent, we’re very surprised that the campaign is already out. It’s the steamy shot you see above — hence the need to fan ourselves. The shot lends itself to the name of the fragrance and also features the beautiful model, Lara Stone. The photograph isn’t the only promotional ace CK has up his sleeve, either. A TV commercial is also in the works and we can only imagine what that’s going to be like. Of the campaign, Skarsgard has said, “Their idea for their concept was very intriguing to me — it was almost like a short film and very film noir. It felt interesting to me. I wanted to be involved with something where you tell a story — even though it’s a short story.” And he’s right. It’s a genius shot and really does conjure up images of a very sexy encounter. Mission accomplished, Calvin Klein!
[Photo via Design Scene]
