Doc Martens: Come As You Were

by

Cobain
Dead rock stars shilling shoes? That’s the idea behind Saatchi & Saatchi’s U.K. campaign, which features Kurt Cobain, Joey Ramone, Sid Vicious and Joe Strummer as they might appear in the afterlife, wearing Docs (Kurt had a preference for Converse One-Stars, but hey!, Photoshop is amazing). Said the campaign’s writer, Andrew Petch: ?We wanted to communicate that Dr. Martens boots are ?made to last, and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots? durability perfectly. And, as images, they feel very iconic." Wondering how such a thing is possible? The images are legally cleared for use in the U.K. Courtney Love‘s not too pleased about it. Her rep told People that she "did not, and would not, approve of such a use of Kurt’s name and likeness." She did, however, license Cobain’s music to CSI: Miami. People in glass houses and all that. See the rest of the campaign after the jump.

Vicious

Ramone

Strummer