What would you do if you woke up one morning and found out you had one day left to live? That?s the question Nickelback asks in their latest video. Yes, Chad Kroeger?s voice is always full of raspy drama, creating an ominous vibe, but instead of stressing gloom, the guys give their fans a message of hope about the end of the world – while rocking themselves silly, of course.
The clip kicks off with a bunch of kids darting through the streets. Documenting their every step with video cameras, and buzzing around in secret, the squads look they?re preparing for some city-wide attack. And they are. But as ?If Today Was Your Last Day? unfolds we discover they?re actually spreading an uplifting message.
?Tomorrow is too late.? ?Reminisce old memories.? ?Forgive your enemy.? All sorts of thoughtful prompts are printed on jackets handed out in Times Square, and confetti poured onto pedestrians from above. There?s even a dude distributing cash to the needy. The simple phrases are like fortune cookie messages, intended to remind us of life?s important things. Know what? They succeed. – Lacey Seidman