Last week on NBC’s The Voice, Maroon 5 premiered “Moves Like Jagger,” a new single featuring Christina Aguilera that creeped its way onto our Song Of The Summer chart this week. The collaboration may have seemed inorganic or (dare we say it) promotional on paper, but on record, the song is certainly on par with the rest of Maroon 5’s catalog. Aguilera now says, in the above interview with Rolling Stone, that she will take her experiences on The Voice into the studio with her when she records her latest album.
NBC and Universal are banking on the continued success of the show, the two-part season finale of which airs tonight and tomorrow. Last week we provided a guide to the four remaining finalists. NBC had already announced by then that the second season will premiere directly after the 2012 Super Bowl. The four finalists, as well as semifinalists Nakia, Xenia, Casey Weston, and Frenchie Davis, will embark on a summer tour for The Voice, according to the Hollywood Reporter.
The four artist-judges won’t be participating in the tour, but they will be performing “You Can’t Always Get What You Want” on tonight’s episode, and they’ve all gained from their participation. Blake Shelton, for example, used the show to make an end-run around the Top 40 radio blacklist of country (he said, in so many words, in his own Rolling Stone interview).
No judge has gained more from the show’s exposure than Aguilera. For Mark Burnett, she was the perfect pop judge because the edge she had in the Britney-Christina chart battles of yore was her pipes, so she had the necessary (dare I say it) “authenticity.” That said, going into the show’s premiere in April, Aguilera was most recently known for flubbing the lyrics to the National Anthem at the 2011 Super Bowl and being arrested for public intoxication in March. After that double-dose of bad press, on top of the mixed reviews both her 2010 album Bionic and the feature film Burlesque garnered, the potential audience for a new Aguilera album would likely have been underwhelming (to say the least). With The Voice, Aguilera has reminded us why we liked her in the first place, and scored her first big publicity victory in a long time.