Lady Gaga, Bruno Mars Among Pop Heavyweights Recruited For Ryan Seacrest’s Inaugural Music Festival

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The radio-station festival gets a big-budget upgrade this fall as Clear Channel celebrates and promotes the relaunch of their online music-streaming service iHeartRadio. The two-night iHeartRadio Festival, announced this morning by Clear Channel’s highest-profile music-show DJ, Ryan Seacrest, will take place at the MGM Grand in Las Vegas on September 23 and 24. Its claim as “biggest live music event in radio history” may be a stretch, but the star-studded lineup (see below) is certainly a significant cross-section of pop in 2011, and tickets start at a fairly reasonable $45 plus fees. The shows start at 7:30pm each night, which suggests short sets from each performer, but it is taking place in Vegas, after all, so perhaps the show will just run extremely late into the night.

The festival is a canny move by Clear Channel, who in addition to promoting the centralized streaming of each of their stations in one place, are battling the strong brand-association Pandora has with “streaming, create-your-own radio” (the announcement above even describes iHeartRadio’s custom functions as being “like Pandora”). Clear Channel will likely prove a strong opponent to turntable.fm for similar reasons.

The announced lineup:

Friday, September 23:
Coldplay
Carrie Underwood
Bruno Mars
Alicia Keys
Black Eyed Peas
Jane’s Addiction
John Mayer

Saturday, September 24:
Lady Gaga
Rascal Flatts
Sublime with Rome
Kelly Clarkson
Jennifer Lopez
David Guetta
Steven Tyler
Kenny Chesney
Nicki Minaj
Special guest performances by Sting and Usher

[Lady Gaga: Getty Images]