Shearer’s Spotlight: Early Favorites For The 2011 Video Music Awards

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Each Friday here on the VH1 Blog, our VH1 Top 20 Video Countdown host Jim Shearer (@jimshearer on Twitter) will be sharing his Shearer?s Spotlight with us. Be sure to tune into the Top 20 countdown tomorrow morning when it airs on VH1 at 9 a.m. ET/PT.

The nominations for the 2011 MTV Video Music Awards were announced this week, and here are three categories that I?ll be paying particularly close attention to:

1.) VIDEO OF THE YEAR
?Rolling In The Deep,? Adele
?Yonkers,? Tyler The Creator
?Firework,? Katy Perry
?Grenade,? Bruno Mars
?Make Some Noise,? Beastie Boys

If you?re going to hand out an award based purely on song alone, than Adele?s ?Rolling In The Deep? will have no problem winning. Video-wise, ?Make Some Noise? seems to be the most eye-catching clip of the bunch. I?m not thrilled with the other three nominees: the poignancy of Katy Perry?s ?Firework? evaporates once sparklers start exploding from her bosoms; Tyler The Creator?s ?Yonkers? video is Nine Inch Nails-lite, and Bruno Mars? ?Grenade? lacks the bigness to be distinguished as Video of the Year (although I do give him props for dragging that piano all around town).


2.) BEST ROCK VIDEO
?Howlin? For You,? The Black Keys
?Walk,? Foo Fighters
?The Cave,? Mumford & Sons
?Shake Me Down,? Cage The Elephant

Wow, I?m a fan of every single ?rock? band on the list (something I haven?t been able to say every year when eyeballing this category). The Foo Fighters? ?Walk? is clearly the funniest video of the year, but Cage The Elephant?s ?Shake Me Down,? is not only the best Rock Video of the year, but should?ve been nominated in the Video of the Year category as well. (It damn near made me cry.)

3.) BEST NEW ARTIST
?Pumped Up Kicks,? Foster The People
?Black and Yellow,? Wiz Khalifa
“Yonkers,? Tyler The Creator
?My Last,? Big Sean feat. Chris Brown
?Gucci Gucci,? Kreayshawn

A surprisingly fresh batch of nominees void of any throwaway pop stars. I believe the winner of this award should always have the potential of becoming one of the biggest acts in music. To me, I don?t see a clear favorite, and true to the category?s name, every artist on the list is actually very ?new.? Wiz has the biggest mainstream hit thus far?and since he?s a fellow Pittsburgher?I?ll bet on ?Black and Yellow.?

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