MTV Premieres “Stripped Down” Lady Gaga VMA Promos


The high-concept promo for the 2011 Video Music Awards’ Britney Spears tribute (which may be teasing a performance by Janet Jackson) has company: a titillating series of promos for Lady Gaga‘s upcoming VMA performance (just announced yesterday). The black-and-white spots are a striking contrast against both the clue-filled symbology of the Britney promo and the captivating grotesquerie of Lady Gaga’s videos (most recently “Yoü And I”)?that is, unless it’s a hint itself, at the Amy Winehouse tribute that is said to be in the works.

In one of the spots, Gaga removes her bra on-camera as she recasts “Yoü And I” in a lounge-jazz mold, not unlike the Sinatra-fied renditions of Pearl Jam‘s “Jeremy” and Cypress Hill‘s “Insane In The Brain” that Toby Huss (“Artie, The Strongest Man In The World” on The Adventures Of Pete And Pete) turned out for 1994’s “MTV Keeps You Plugged In” ad campaign (not to mention his medley, in the same style, of the Best Song From A Movie nominees, at the 1994 VMAs).

In two related clips, the Mother Monster gets the opportunity to speak more on the Haüs of Gaga party line that “Art is a lie,” and to bemoan the vagaries of songwriting inspiration, respectively. Meanwhile, the “Yoü And I” video will make its on-air premiere tonight at 7:49PM ET on MTV, after which Gaga is slated to make a VMA-related announcement.

related stories
you might like
Powered By Zergnet