At this time last year, hopes for Maroon 5‘s third studio album, Hands All Over, were high. The lead single, “Misery,” had hit #1 on Billboard‘s Adult Pop chart, and since the band had convinced famed superproducer Robert “Mutt” Lange to come out of semi-retirement to produce their album, everyone looked for the band to take the leap from a well-liked, fairly popular M.O.R. band to the next level and a spot among the world’s most commercially successful bands. However, once the album finally hit streets in October 2010, the masses shrugged their shoulders and largely ignored the album. The record was certified gold by the RIAA for shipping over 500,000 copies, but worldwide sales stalled out at just 529,000 total units.
Perceived failures like this have sunk many a band in the past, but thanks to charismatic frontman Adam Levine and ten weeks of national TV exposure courtesy of NBC/Universal’s The Voice (corporate synergy at its finest!), the band has totally reversed their fortunes in less than a year. Their new track, “Moves Like Jagger,” hit #1 on the iTunes chart this week, and Levine’s featured hook on Gym Class Heroes‘ “Stereo Hearts” propelled the song to a Top 20 finish in this week’s Song Of The Summer countdown. No wonder artists like Mariah Carey (The X-Factor), Sara Bareilles (The Sing Off) and more are looking to land prime positions as judges on televised singing competition shows; it’s exactly the kind of exposure to Middle America that the flagging music business is no longer in a position to give these artists using “traditional” music channels. As Maroon 5 has proved, it’s great work if you can get it!
As for the rest of our Song Of The Summer chart —only two more weeks until we crown a champion!— kudos to Katy Perry for her ninth consecutive week in the #1 spot.
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