The inaugural O Music Awards were held in Las Vegas back in April of this year, and we were there with behind-the-scenes coverage every step of the way (remember our punch drunk interview with Rebecca Black?). The show was such a resounding success that the powers-that-be have decided to hold another one this year. On Halloween, no less! We’ll have more details on location and timing of the event to follow in the coming days and weeks, but for now, check out the complete list of O Music Awards 2 nominees and begin voting TODAY.
EMERGING ARTISTS ODD FUTURE?S TYLER THE CREATOR AND THE WEEKND BATTLE POP ROYALTY LADY GAGA, KATY PERRY, JUSTIN BIEBER AND OTHERS TO LEAD NOMINATIONS FOR O MUSIC AWARDS 2
MULTIPLATFORM SHOW TO PREMIERE ON OCTOBER 31
VOTING AND OPEN NOMINATIONS BEGINS TODAY
FAN SELECTED CATEGORIES INCLUDE THE OOPS! I DID IT ONLINE AWARD, BEST ARTIST WITH A CAMERAPHONE, BEST WEB-BORN ARTIST, BEST VINTAGE VIRAL VIDEO, AND BEST LYRICS VIDEO
New York, NY, September 27, 2011 ? Following the success of the inaugural O Music Awards from April, MTV Music Group today announced that O Music Awards 2, the multiplatform event celebrating and honoring the artists, innovators and fans of digital music culture will return for this year?s second awards festivities live on October 31, 2011. The multiplatform experience will utilize MTV Music Groups multiple screens. Fans will be able to watch the entire show live on OMusicAwards.com, as well as select performances across MTV Music Group websites (MTV.com, VH1.com, CMT.com, LogoTV.com and MTVHive.com). In addition, there will be integration in television, mobile and tablets. This cycle?s nominees span multiple musical genres and decades and include a mix of established and up-and-coming artists.
Battling it out for the most nominations are artists that run the gamut from web sensations to pop royalty to an outspoken legend. Leading with two nominations each are Odd Future?s Tyler the Creator (Most Outrageous Tweet and Best Web Born Artist), Lady Gaga (Fan Army FTW and Must Follow Artist on Twitter), The Weeknd (Best Web-Born Artist and Too Much Ass for TV), Katy Perry (Best Lyrics Video and Best Artist with a Cameraphone), Justin Bieber (Fan Army FTW and Best Artist with a Cameraphone), Demi Lovato (Fan Army FTW and Best Artist with a Cameraphone), and Sinead O?Connor (Oops! I Did It Online Award and Best Vintage Viral Video). Other nominated artists include Cher, Nirvana, Lil Wayne, Iron Maiden, Dolly Parton, Bjork, Wayne Coyne, Scissor Sisters, Best Coast, and Big Freedia.
Fan, innovators, products, and blog nominees include Air National Guard Band ?Sidewinder? for their cover of Adele?s Rolling in the Deep, Topspin?s Ian Rogers and The Hype Machine?s Arkadiy Kukarkin in the Hottest Music NILF (Nerd I?d Like to F*ck) category, Banjo Hangout and Rap Genius for Best Music Forum, Spin and WFMU?s Beware of the Blog in the Beyond the Blog category, SoundCloud and Songkick in the Best Music App category, and Turntable FM and Spotify in the Most Addictive Social Music Service category.
Voting begins today on the O Music Awards site, www.omusicawards.com. Each award category features pre-selected nominees but also allows fans to write in a nominee and then rally support for them through their social graph. On Thursday, October 6, MTV Music Group will announce the fan selected nominees, who will then be added into the category.
In the spirit of digital music culture, in early August, MTV Music Group encouraged fans to get involved by asking them to nominate categories for inclusion in this award?s cycle. After more than 1,100 suggestions, MTV Music Group handpicked 5 user-generated awards for the show: Oops! I Did It Online Award, Best Artist with a Cameraphone, Best Web-Born Artist, Best Vintage Viral Video and Best Lyrics Video.
?With the O Music Awards, we?re taking the emerging digital music counter culture out of the bedrooms and studios and providing fans a national platform to celebrate the artists, innovators, and fans, who are pioneering the charge,? said Dermot McCormack, Executive Vice President, Digital Media for MTV Music and Logo Group. ?Each of these nominees is driving this change, while each category reflects just how fast this space is evolving.?
The sponsors for O Music Awards 2 are Dove, Trojan and L?Oreal. All three partners will be integrated into the live show and digital experiences. In addition, each partner will sponsor one or more categories.
The O Music Awards site will be the digital main stage and the heart of all activity in the weeks leading up to the O Music Awards 2. Post event, the website will continue to spotlight innovation and creativity in the digital music space. The award event will be the centerpiece of a larger ongoing discussion and celebration around digital music throughout the year that will take place across multiple platforms including the O Music Awards website and social media. In the coming weeks, MTV Music Group will announce additional details such as O Music Awards 2 performers, presenters and host city.
April?s inaugural O Music Awards, which streamed live from Las Vegas? iconic Fremont Street, garnered MTV?s second-biggest-live stream audience ever, and featured performances by Mumford & Sons, Foster the People, Lupe Fiasco, Matt & Kim, as well as a world record for the longest freestyle rap by Chiddy Bang?s Chidera ?Chiddy? Anamege.
Full list of O Music Awards 2 categories and nominees below:
Fan Army FTW (Award Goes to Artist/Band)
Artist: Tokio Hotel / Fan Army: Aliens
Artist: Lady Gaga / Fan Army: Little Monsters
Artist: Adam Lambert / Fan Army: Glamberts
Artist: Justin Bieber / Fan Army: Beliebers
Artist: Insane Clown Posse / Fan Army: Juggalos
Artist: Iron Maiden / Fan Army: Troopers
Artist: Demi Lovato / Fan Army: Lovatics
Artist: Taylor Swift / Fan Army: Taylor Nation
Artist: Nicki Minaj / Fan Army: Barbiez
Artist: Lil Wayne / Fan Army: Team Weezy
Must Follow Artist On Twitter (Award Goes to Artist)
Artist: Lady Gaga / Followers: 13.2M
Artist: Mark Hoppus / Followers: 1.9M
Artist: Snoop Dog / Followers: 4M
Artist: Blake Shelton / Followers: 650K
Artist: Cher / Followers: 341K
Best Fan Cover (Award Goes to Cover Artist/Band)
Cover Artist: THePETEBOX / Song: ?Where is My Mind? by The Pixies
Cover Artist: Anna Burden / Song: ?You?re Gonna Miss Me? by Lulu and the Lampshades
Cover Artist: Air National Guard Band ?Sidewinder? / Song: ?Rolling in the Deep? by Adele
Cover Artist: Tyler Ward / Song: ?Super Bass? by Nicki Minaj
Cover Artist: Maddi Jane / Song: ?Price Tag? by Jessie J
Best Vintage Viral Video (Award Goes to Artist/Band)
Artist: Metallica / Video: ?Metallica performs ?Enter Sandman? during the Monsters of Rock festival in Moscow (1991)
Artist: Sinead O?Connor / Video: A cappella version of Bob Marley?s ?War?
Artist: Nirvana / Video: Performance on Top of the Pops
Artist: Dolly Parton / Video: ?Jolene? on That Good Ole Nashville Music
Artist: Notorious B.I.G. / Video: Freestyles on the streets of Brooklyn at age 17
Digital Genius Award (Award Goes to Artist)
Artist: Chris Milk
Artist: Wayne Coyne
Artist: Girl Talk
Best Web-Born Artist (Award Goes to Artist/Band)
Artist: The Weeknd
Artist: Kina Grannis
Artist: Ben Lovett
Artist: Odd Future
Hottest Music NILF (Award Goes to NILF)
NILF: Billy Chasen / Role: CEO and Co-Founder of Turntable.fm
NILF: Alexander Ljung / Role: CEO of SoundCloud
NILF: Ian Rogers / Role: CEO of Topspin
NILF: Sarah Fullen Gregory / Role: Member of The Gregory Brothers
NILF: Michelle You / Role: Co-Founder of Songkick
NILF: Arkadjy Kukarkin / Role: Developer at The Hype Machine
NILF: Katie Morse / Role: Social Marketing Manager at Billboard
NILF: Corey Stanford / Role: Founder of Blaztrak
NILF: Prerna Gupta / Role: CEO and Co-Founder of Khush
NILF: D.A. Wallach / Role: Artist in Residence at Spotify
Too Much Ass For TV (Award Goes to Artist/Band)
Artist: Foo Fighters / Video: ?Hot Buns?
Artist: Big Freedia / Video: ?Y?all Get Back Now?
Artist: Mr. Ghetto / Video: ?Walmart?
Artist: The Weeknd / Video: ?Wicked Games?
Artist: Marilyn Manson / Video: ?Born Villain?
Artist: Scissor Sisters / Video: ?Invisible Light?
Artist: The Shivers / Video: ?Two Solitudes?
Artist: Jane?s Addiction / Video: ?End to the Lies?
Artist: The Floacist / Video: ?Let Me?
WTF I Love This Award (Award Goes to Creator/Originator)
Creator: Erick Rincon
Creator: Hashtag Rap
Creator: Finger Tutting
Creator: Nyan Cat
Creator: Tom Waits and Cookie Monster
Most Outrageous Tweet (Award Goes to Artist)
Artist: Gwyneth Paltrow
Artist: Best Coast
Artist: Britney Spears
Artist: Tyler, The Creator
Best Music Forum (Award Goes to Forum Owner)
Forum: Ultimate Guitar
Forum: Talk Bass
Forum: Banjo Hangout
Forum: Ultimate Metal
Forum: Rap Godfathers
Forum: Rap Genius
Forum: Dogs on Acid
Digital Delinquent Award (Award Goes to Artist)
Artist: James Blunt
Artist: Sinead O?Connor
Artist: The Game
Artist: Courtney Love
Beyond The Blog Award (Award Goes to Blog Owner)
Blog: In the Open
Blog: RCRD LBL
Blog: WFMU?s Beware of the Blog
Most Innovative Festival (Award Goes to Festival Organization)
Festival: iTunes Festival 2011
Festival: Way Out West
Best Music App (Award Goes to App Developer)
App: The Mall
Best Music Hack (Award Goes to Hack/Developer)
Hack: Music Genome Project
Best Artist With A Cameraphone (Award Goes to Artist)
Artist: Demi Lovato
Artist: Justin Bieber
Artist: The Deftones
Artist: Portugal. The Man
Artist: Young The Giant
Artist: Shiny Toy Guns
Artist: The National
Artist: Katy Perry
Artist: Amanda Palmer
Artist: Ben Folds
Most Addictive Social Music Service (Award Goes to Service)
[Photo: Getty Images]