Adele Brings Simplicity, Sorrow To Paris In “Someone Like You” Video

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Shorthand is useful. Just ask the director of Adele’s new video for “Someone Like You,” which premiered last night on MTV. Paris indicates love. Window-boxed black-and-white footage offers a retro vibe. And a heavy coat means it’s really cold. Voilà! Three essential characteristics of the appeal of “Someone Like You,” without taking any attention away from Adele’s performance. And she’s inarguably front-and-center in this simple clip, the majority of which is a single tracking shot of walking by the river. Don’t turn away just because it’s simple, though?you’ll miss the last minute, a flashback, told in a single 360° pan, to the moment when the song’s object leaves Adele behind in a coffee-shop. This in itself could have made a great concept for the video…not that we don’t understand the reasoning behind keeping it simple. It matches the song.